Gary Bruce joined the business as a full time member in 1973. He is a third generation owner since 1979, continuing the business established in 1946 by the late George Bruce Sr. and the late George Bruce Jr. Gary is a graduate of Gem City College in Quincy, IL and received a Certified Master Watchmakers title from the American Watchmakers - Clockmakers Institute.  For over 71 years, Bruce Jewelers has served as one of North Central Illinois’ leading professional jewelry businesses. Our policy is to provide the customer with the finest quality products at competitive, everyday prices while offering trusted customer service. We are determined to maintain our traditional reputation for service while providing innovative design, repair and service products.