The beginning starts in March 1928 when Mr. Harlow Wickert, Mr. Harry C. Dietz and Mr. Paul Peters founded Automotive Supply Company. The original store was started in a vacated hardware store at 128 N. Appleton Street in Appleton. The 23’ x 70’ building was set up as an independent parts distribution center which sold items such as Model T Radiators from McCord Gasket Co., McQuay Norris Engine Parts, Acme Lacquer Paints and 24 count wooden crates of Model T pistons from Spencer Smith Company. Delivery runs were quickly added using a 1928 Ford pickup truck. During the ensuing years, the company moved from its original site to Harris Street to 300 N. Appleton Street and finally in September of 1968 to the present building which was constructed and occupied at 123 S. Linwood Avenue in Appleton.