THE ATLANTIC STORY

With a young journalist’s passion and his drive for business success, Atlantic Packaging began in 1946 when W. Horace Carter founded a small town weekly newspaper, The Tabor City Tribune.

Carter accepted a job as the industrial recruiter for Tabor City, North Carolina, with the added commitment to start a newspaper. He attacked both challenges with zeal, but quickly faced an unexpected foe in the hooded faces of the Ku Klux Klan.

1946

Atlantic Publishing began as a small town weekly newspaper, the Tabor City Tribune, committed to social justice and economic development.

1952

The Tabor City Tribune was awarded the Pulitzer Prize after a two-year campaign of editorials by W. Horace Carter fought to purge the community of the prejudice and violence the KKK promoted. His efforts exposed the Klan and resulted in the imprisonment of several hundred Klan members. This was the first Pulitzer awarded to a weekly newspaper in the history of the prize.

1960's

Atlantic’s newspaper publishing was expanded into printing, paper converting, and office products distribution. These efforts served to meet the demands of the flourishing industrial trades as well as the nearby coastal resorts of the Grand Strand.

1970

Industrial supplies were added to our product offering in order to serve the textile industry migration into the southeast. Carter’s son, Rusty, joined the business full time in 1971 and began a greater emphasis on industrial markets.

1980

Atlantic opened its first regional branch in Wilmington, expanding and concentrating more on packaging equipment and material specialization.

1990

With expanded paper sheeting and rewinding capabilities established in Wilmington, Atlantic moved more into the printing, folding carton, tag, and label industry. Packaging automation and integration divisions were launched and the company added branch locations with emphasis on greater technical service support. Paperboard converting capabilities were expanded into the Triad area and industrial distribution services covered the Carolinas.

2000

Rusty Carter’s son, Wes, joined Atlantic full time in 2002 adding a third generation to the family owned business. Strategic acquisitions throughout this decade expanded the national and international branch network to meet logistics and to service the supply chain demand of our core customers.

2010

Specialized printing capabilities moved into a 65,000 sq. ft. Tabor City addition providing greater digital emphasis and significant expansion of folding carton capability to the Atlantic Printing and Graphics Division. Commercial SBS paperboard converting capacity was expanded into new branch locations in the northeast and midwest, further extending our footprint for converting, distribution, and packaging services.

2017

Atlantic invested in building a $10 Million Packaging Solution Center in Charlotte, NC with a focus on package testing, automation, and e-commerce fulfillment. This is a research & development center to help customers develop the optimal packaging to protect their products. It’s also a demonstration center where we can show customers integrated packaging lines and e-commerce solutions.

TODAY

Over nearly 70 years, Atlantic has evolved as the market leader in industrial packaging and in customized converted products, always guided by our customers’ needs. The same work ethic and passion with which Horace Carter fought the KKK has driven Atlantic’s spirit for service, performance, and integrity. Still working daily in Tabor City, Horace Carter passed away on September 16, 2009 at the age of 88