Solar Direct

Inspiring moral, ethical, and responsible energy choices! Utilizing the advantage of a vision driven strategy, Solar Direct is maximizing its organizational growth  “Inspiring others to discover environmentally responsible energy  solutions!” is the vision driving Solar Direct’s remarkable progress.   Solar Direct believes its vision of enthusiastically influencing healthy  renewable energy decisions is driving its extensive expansion.  Unique within its green industry, Solar Direct is vertically integrated, combining its marketing, product manufacturing, design, engineering, installation, and direct-to-customer distribution processes within one  all-encompassing organization.   Founded in 1986, Solar Direct’s sales have progressively increased,  and beginning in 2003 exceeded the $1.2 million mark for the first  time. During the 18 months following the startup of its e-commerce  website mid-2003, Solar Direct’s revenue dramatically increased by  an additional $1 million, attributable to the Energy SuperMarket’s  enhanced ease-of-access shopping experience, combined with newly  stimulated world-wide consumer focus on renewable technology. 

 Beginning in 2004, Solar Direct’s annual revenue exploded at 160%,  significantly breaking all previous records.   Mid-year, Solar Direct initiated a strategic growth program utilizing  a corporate consulting firm, Dynamic GoldMind Strategies™ who  oversaw a comprehensive evaluation, followed by a critical focus on  vision driven strategies, ongoing goal setting, process analysis,  and investments in management and staff training.   While establishing vision driven strategies, Solar Direct committed  to developing an extensive Internet based eco-education program.   In early 2005, broad new initiatives in which website development,  search engine optimization, online video-based presentations, and  a major new goal for broadening of the product line were launched. 

 After retaining Thorell Associates, an Orlando FL public relations firm  that specializes in socially responsible promotions, a second initiative  integrating advertising, marketing, and public relations campaigns  were also introduced.   Current projections for 2006 indicate Solar Direct will exceed its  goal of $5 million in combined sales volume.   Looking toward the future, Solar Direct is committed to accelerated  growth, providing an advantageously informed and truly inspired  purchasing experience for consumers, and fostering new relations  by partnering with others in the environmental community.   Solar Direct will continue to develop a bold vision, striving for  dramatic yet sustainable growth, believing it has the responsibility to  contribute to the world’s evolution into a green, healthy, and vibrant  environment for all of our children’s children!