Superior Industries

Superior Industries, headquartered in Southfield, Michigan, is one of the world's largest OEM suppliers of aluminum wheels for the automotive industry.We offer a comprehensive product range of aluminum cast and flow formed wheels. Superior operates five manufacturing facilities employing approximately 3,300 people in the United States and Mexico. Our aluminum wheels are produced for many of the major vehicle platforms of the world's leading automobile and light truck manufacturers. As a top producer, our wheels have influenced the standards of the industry and have kept our company on the road to success.

Superior Industries was originally founded by entrepreneur Louis Borick in 1957. Since then, Superior has grown to become the largest manufacturer of aluminum wheels for passenger cars and light duty vehicles in North America.

Headquartered in Southfield, MI
In 2015, Southfield, MI became the new world headquarters. Superior operates five manufacturing facilities employing approximately 3,300 people in the United States and Mexico.

Our Success
Internal teamwork and collaboration with our suppliers is the cornerstone of our success. Exceeding our customer's expectation is always our goal.

History

The early years of Superior were focused on aftermarket products. The first product was a bug screen that protected the front of the vehicle from road debris and insects. By 1961 Superior began offering shock absorbers. Further products included seat belts, introduced to the race car market in 1962, that were later modified for the consumer market. Superior also sold neck and shoulder cushions, which attached directly around the belt, in order to reduce pressure on the neck and shoulders.

Superior Industries International - Sport-Grip2However, the Company’s leading product during its early years was the “Sport Grip,” which it introduced in 1966. This steering wheel cover utilized Superior’s patented Porotherm® material that was designed to increase driving comfort while providing a more secure and safer grip on the steering wheel for the driver. Although initially offered in just one size and two colors, the popularity of the product permitted Superior to expand the offerings to a variety of colors, materials, sizes and styles to fit any vehicle. Ultimately, Sport Grip became the world’s leading steering wheel cover with over 100 million being sold.