Generales and Generales, Inc.

Our mission statement is simple, since 1969, our family owned business has been providing fine custom made jewelry with reliable and courteous service. Our services include jewelry repair, watch repair and appraisal service. We are committed to adhering to the highest standards of quality and integrity, as we are members of the Gemological Institute of America (GIA), American Gem Trade Association (AGTA), Jewelers Board of Trade (JBT), Jewelers of America (JA), and the Jewelers Vigilance Committee (JVC).  As we are located in Toluca Lake, California, we have had the pleasure to help numerous movie stars such as Bob Hope, Jonathan Winters, Joe Mantegna, Erik Estrada, Andy Garcia, and Kirsten Dunst to name a few.  We have one Graduate Gemologist (G.G.) on staff and one Gemologist (G) from the prestigious school GIA. All our trained staff must attend GIA and complete a minimum of an Accredited Jewelry Professional (AJP)

JEWELRY REPAIR  With proper care and maintenance, we can show you how you can make your jewelry last a lifetime. We encourage all of our customers to take advantage of our free cleaning service. We offer state of the art laser solder repair, ring sizing, stone replacement, prong repair, engraving, complete restoration and custom design

WATCH REPAIR  watch-repair.jpg  We take great pride in being able to care for all of your watch repair needs. From Accutron to Zenith, you can be rest assured that your watch will be taken care of properly and professionally. All watch repairs receive a free estimate (same day or until special order parts are located) before we proceed. We will stay in touch with you via email and report to you when it is ready to be picked up.JEWELRY APPRAISALappraisal.jpg   Our appraisals are done with the utmost of scrutiny on your behalf. A detailed description of your item will include the type, quality and carat weight of gemstones, the type of metal being used and an approximate retail replacement value.