Penton

Penton is an information services company that drives performance for more than eighteen million professionals each and every day. They rely on us to deliver insights and opportunities that inform critical business decisions, help them to engage with their community, advance the way they work, and leverage their potential.

A corn farmer managing 2,500 corn acres in Illinois needs to track and understand domestic and world corn supplies and market prices to adjust production and strategically manage crop marketing for maximum profit. Penton’s Farm Futures Daily, a twice-daily commodity reporting and analysis tool, provides the market reporting, analysis and insight to help track corn supply, current and futures market prices to meet these goals and maximize the farm’s efficiency.

Engaging vital business connections

A farmer with 10,000 acres of soybeans in Brazil comes to the Farm Progress Show, the nation’s largest producer-attended outdoor agriculture event, to learn about the latest seed and equipment technology. He meets with several manufacturers and learns about a new seed technology that is more drought tolerant and controls more crop pests. With the new seed, he can increase his crop production profits by 2% for the coming season.

Advancing the way business gets done

A specialty chemical manufacturing company partners with Penton to createTractorLife.com, a unique, mobile-friendly content channel for agriculture specialists responsible for managing highly valuable equipment. The end-to-end marketing strategy includes original content that educates and moves farmers toward purchase decisions. Data-driven automated marketing campaigns through Penton’s agriculture titles yield engagement far exceeding industry standards for the market (click-through rates of 21%+).

Informing decisions with critical data

A corn farmer managing 2,500 corn acres in Illinois needs to track and understand domestic and world corn supplies and market prices to adjust production and strategically manage crop marketing for maximum profit. Penton’s Farm Futures Daily, a twice-daily commodity reporting and analysis tool, provides the market reporting, analysis and insight to help track corn supply, current and futures market prices to meet these goals and maximize the farm’s efficiency.