Peter DeNatale, Inc.

Established in 1908 DeNatale Jewelers has grown to be one of the most trusted and beloved jewelry companies today. We were recently named one of 'Americas Best Jewelers'. The most precious jewel is family. In every family, there are milestones of joy and transition that will always be treasured. Since 1908, DeNatale Jewelers has been trusted too offer our customers that perfect expression of love and appreciation. We pride ourselves on providing our clientele with an unsurpassed level of service and quality for four generations. DeNatale Jewelers understands that through the years,you are not just purchasing jewelry but commemorating extraordinary moments.

In 1897, Biagio DeNatale, an accomplished engraver and watchmaker, sailed with his family from Italy to America. His dream was to establish a family business that reflected his core conviction: quality combined with integrity was the formula of his success. Within a year,Biagio opened his first jewelry store in New York City’s Little Italy, where he introduced his children to the trade.In 1908, Biagio’s two eldest sons, Joseph and William, saw the potential of a Wall Street location and opened The DeNatale Jewelry Company there. Several years later, their younger brothers, Peter and Blase, opened DeNatale Brothers on Maiden Lane and Broadway.

Passionate about his work and proud to provide fine jewelry design, Peter was frequently asked to create items for his clientele as well as rings and crosses for the clergy of the New York Catholic Diocese.Peter’s reputation grew, and soon he was designing for clients around the country whose enduring loyalties are testament to Biagio’s founding principles. In 1954, with the assistance of his sons, Peter founded Peter DeNatale Inc. which was located at 170 Broadway for over 60 years. Today, Robert, John, and Jim DeNatale, along with their courteous staff, are situated in the lobby of the famous Trinity Building at 111 Broadway.

The beautiful showroom has 18ft ceilings with large glass windows topped with historic stained glass that provides abundant light and unique views of Trinity Church.The brothers look forward to welcoming you, your loved ones, and your clients the DeNatale way, by upholding a legacy of trust and service. They are committed to merging up-to-date methods with good old-fashioned values and dedicated customer care, giving you a unique customer experience that you’ll find nowhere else. We promise to consistently deliver high quality, affordable jewelry and we offer our expertise to bring your dreams to life. Have confidence shopping with the DeNatale family.