The Jewelry Exchange

Our mission is to offer our customers the best possible diamond at the best possible value.

Goldenwest Diamond Corporation, better known as The Jewelry Exchange, Jewelry Factory and Jewelry Source; is one of the largest direct diamond importers in the U.S. and is the largest worldwide customer of two of only five super site holders in the world. Because of this, we have first access to hard-to-find diamonds and import them at lower prices than most of our competitors.

Goldenwest Diamond Corporation has sixteen locations across the United States. We are more commonly known by our trade name: The Jewelry Exchange. However, we also operate as The Jewelry Source in Houston, and The Jewelry Factory in New York, Detroit, and Washington, DC.

In 2003 The National Jeweler Magazine recognized us as one of the top ten jewelry companies in the United States and included us in its '100 Million Dollar Super Sellers' list. We continue to move up the ranks of this prestigious list of retail jewelry operations, however, it is our manufacturing process that keeps us ahead of the competition.

Most jewelry stores do not manufacture their own jewelry. Most jewelry stores are simply retailers who buy product from a manufacturer that typically works on a 35 to 40% profit margin. Then, the jewelry store raises the prices again to sell the product to the customer. The Jewelry Exchange is different because we are one of the country’s leading jewelry manufacturers. From rings and bracelets, to pendants and earrings, the Jewelry Exchange crafts most of the items that we sell, eliminating the manufacturer mark-up and passing the savings on to you. At the Jewelry Exchange, you are buying factory-direct, so you save.

To support our manufacturing retail business model, we doubled the size of our headquarter facility in January of 2002. We continued renovations through August of 2005, and have recently completed construction of our dedicated Internet department.

We are very excited about the Internet! Since its arrival, the Internet has been delivering information, education, and value pricing to customers all over the web. The Jewelry Exchange is positioned to be the leader of the Internet jewelry business. More than thirty years of jewelry experience puts us miles ahead of our current Internet competitors. Unlike many of our competitors, we maintain our own imported loose diamond inventory, we design and make our own jewelry, and we do not drop ship from a supplier’s warehouse. As with all Jewelry Exchange locations, we are the supplier!

Along with technological advances in operations, and conducting business on-line, we continue investing in equipment that lowers the cost of manufacturing jewelry, which we pass on to our customers.

We are constantly seeking the latest technology. One of the latest additions is our Power Laser Welder. It allows us to repair prongs without removing the stones and to size and repair platinum. The Power Laser also has a camera inside that allows the repair process to be viewed on a remote screen located on our retail sales floor.

Another state-of-the-art piece of equipment is our newest casting machine. The Neuter J-zP Autocast allows us to create, or cast higher quality jewelry more efficiently. The vacuum casting process used in this machine produces more jewelry per hour, with a marked improvement in precious metal quality. The vacuum casting system removes oxygen from the casting flask, which makes our jewelry minimally free from porosity, and other imperfections found in out dated casting processes. The biggest advantage of this casting machine is the ability to achieve 'Stone-In-Wax Casting.' Stone-In-Wax casting allows us to set our diamonds, and some precious gemstones into our wax designs before they are turned into gold or platinum pieces. This is yet another way The Jewelry Exchange is finding ways to pass savings on to our customers!

We are also finding new ways to lower our costs of raw materials (gold, diamonds, colored stones…). Today we have the lowest production costs of any jewelry manufacturer in the United States. As a result, our diamond and jewelry prices have continued to become more and more competitive.

With the combination of talented people, a solid infrastructure, and state-of-the-art technology, The Jewelry Exchange is positioned to continue growing while offering our customers the highest quality fine jewelry at the lowest prices.