Paso Robles Roll-Off & Recycle

Mission Statement

To grow and prosper through the efficient and responsible use of our resources while providing our customers with cost-effective, responsive and environmentally sound solutions to their solid waste management needs.

History

Our company got its start in July of 1957 when Victor Gomer, his wife Ida, and his sister Lydia along with her husband Mel Wolf purchased the waste hauler franchise for the City of Paso Robles from Archie Asabez. They inherited their first two employees, Cecil Parish and Willy Cullors, from Archie. Cecil picked up the residential customers while Willy picked up the commercial customers. Victor and his sons Dale and Dennis would work together on the weekends at the landfill. During the week you would find Victor out on a route. Ida and Lydia ran the office.

Dennis returned from serving in the Navy in January of 1966; he became actively involved in the company. He drove a commercial front loader route until he retired in January of 2003. He now manages a miniature cattle ranch.

Location

The location of our office is a story in itself. The original site was just a pay station at 707 13th Street in the Taylor Motel on the corner of Spring. The office moved in the early 1960s to 11th street. The new location was right next to Roy’s TV Den and by the City Park. Victor and Ida decided to buy a building for the office in the mid 1960’s. The building that they bought was the Christian Science Reading Room. The office stayed at this place, 538 12th street, until 1996. The family decided to move the office and the yard to the same location and found the perfect building at 2951 Wallace Drive. This is where our office currently resides.

Three Generations

After serving in the military and attending the University of California Santa Barbara, Dale returned in July of 1984 and became the General Manager. On the weekends Dale likes to play tennis with his buddies. Dale is actively involved with the local community and serves on the board for the Boys & Girls Club of North SLO County. Dale was honored as the Roblen of the Year in 2008.

Dale married Kathy Dooley in 1988. She soon became involved in the company, putting her background in accounting to work until she retired in 2010. Kathy enjoys riding and showing her Morgan horses during her free time.

In 1997 Kathy and Dale’s son Jed Dawson started working at the company. In November of 2005, he became the company Operations Manager. Jed left the company in July of 2011 and moved with his wife Katie to Oregon to study computer science at Oregon State University. As of 2013 they are currently living back in Paso Robles, with Jed working as a programmer.

Isiah Gomer, Kathy and Dale’s younger son, graduated from Cal Lutheran in May 2011 and joined the company in June.