Smurfit Kappa Developed New Sustainable eCommerce Packaging

The product, which uses substantially lower quantities of material, is completely recyclable, renewable and biodegradable.

SEATTLE (Scrap Monster): Smurfit Kappa announced that it has developed a new sustainable eCommerce packaging solution for RareBoots4u- the leading supplier to classic football boots to several leading players.

The European packaging solutions provider was approached by RareBoots4u to create a customised and sustainable packaging solution that had the flexibility to accommodate a wide variety of sizes of football boots alongside promoting its brand. The solution designed by the company features striking design and clean lines, thus delivering a positive customer experience. The product, which uses substantially lower quantities of material, is completely recyclable, renewable and biodegradable.

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Commenting on the innovative development, Eddie Fellows, CEO of Smurfit Kappa UK & Ireland noted that this has been an exciting project for the company to work on. In partnership with RareBoots4u, the company has successfully developed a 100% paper-based packaging solution that reduces their carbon footprint. He commended the efforts of the dedicated employees at Barnstaple site for developing the product, starting from its design phase.

RareBoots4u recollected that it was an absolute pleasure working with Smurfit Kappa in developing a sustainable packaging for its wide range of boots.

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