JSW Steel Launched New Corporate Campaign

The campaign comprises a creative film conceptualised by Ogilvy, which will be released in an episodic manner.

SEATTLE (Scrap Monster): JSW Steel- the leading steelmaker announced that it has launched a new corporate campaign titled “Always Around”, aimed at highlighting the central role played by the company in everyday lives. This is the first of its kind communication campaign that focuses on the brand itself.

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The campaign comprises a creative film conceptualised by Ogilvy, which will be released in an episodic manner. It showcases the various applications of JSW Steel in an engaging and entertaining format. It narrates the versatile nature of steel and uses multicolour clay blocks to form the company’s logo.

Parth Jindal of JSW Group- the parent group of JSW Steel said that consumers often does not realize the central role played by steel in their everyday lives. The primary idea behind the campaign was to showcase its brand philosophy in a contemporary manner. The entire concept evolved from insights by various stakeholders, he added.

According to Jayant Acharya, Deputy MD, JSW Steel, the company has been investing in latest technologies with the aim of producing differentiated products to its customers. The campaign will bring alive the universal impact of JSW Steel in an aesthetically appealing format, Acharya noted.

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