Wold Gold Council Focuses on Gold Investments in China

The Chinese believe that investment in gold is an effective way to protect their wealth and that it assures long-term growth of their money.

SEATTLE (Scrap Monster): The World Gold Council (WGC) has published a new report that provides insights into gold investment in China. The report has been published based on the feedback obtained from over 2,000 online interviews with customers in Tier 1-4 cities within China.

As per the survey, the Chinese invest around 36% of their income on average. Gold features heavily in these portfolios, with its popularity recording significant growth over the past few years. Among various gold products, gold bars were ranked third in the list of preferred investment choices in 2019. In fourth and fifth places were gold coins and gold jewellery respectively. Also, other gold products too were not far behind.

The Chinese believe that investment in gold is an effective way to protect their wealth and that it assures long-term growth of their money. The safe and ethical appeal of the yellow metal coupled with the diversity of gold-based investment products have resulted in increased gold investments in the country.

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The Chinese retail investment landscape offers further opportunities for gold products. Nearly 24% of the retail investors in the country have never invested in gold, but intend to do so in the near-future. The Chinese investors must be educated more, as a good majority of them are still unaware of the range of available investment products.

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